We are pleased to announce our first Victoria partnership with Tourism Victoria. As BCHF is an official charitable partner, Tourism Victoria will provide access to various marketing channels and work with the Foundation to find new and innovative ways to enhance its profile within the hospitality industry.
The BCHF offers assistance to individuals within the hospitality community who are coping with financial crises arising from health or medical conditions. Tourism is responsible for an estimated 22,000 jobs in Greater Victoria and Tourism Victoria’s partnership with the BC HF signals support to those in the community who dedicate themselves to the hospitality industry.
Destination marketing is Tourism Victoria’s core business and the organization’s mandate is to inspire the world to experience our destination. In the last three years Tourism Victoria has won ten awards provincially, regionally, nationally and internationally, and the organization was recently named Marketer of the Year by the BC chapter of the American Marketing Association.
About Tourism Victoria
The Greater Victoria Visitors & Convention Bureau (Tourism Victoria) is the official not-for-profit destination marketing organization that works in partnership with over 800 business members and municipalities in Greater Victoria and surrounding communities in British Columbia, Canada. Tourism Victoria’s vision is to be internationally recognized as a leader in sustainable tourism development, ensuring Greater Victoria remains one of the top destinations in the world.