Jeff Guignard – Chair

Executive Director, Alliance of Beverage Licensees BC

Jeff is an accomplished leader and communicator with over a decade of successful experience in government relations, political communications, and issues management. Initially from New Brunswick, Jeff comes to ABLE BC directly from Parliament Hill in Ottawa where he worked for three different Members of Parliament-including two MPs from BC. He is well-connected in British Columbia and brings a wealth of experience working collaboratively with government, business, and industry officials-particularly in the small business and tourism sectors. In his free time, Jeff is also a ranked competitive curler and has served on the Board of Directors of the Ottawa Curling Club, where he was responsible for strategic planning and membership services to the club’s 600 members. In each of these roles, Jeff has distinguished himself as an effective and highly skilled communicator whose leadership style reflects his open, collaborative, and passionate personality.

Sandra Oldfield – Vice Chair

President – Elysian Projects Inc.

Sandra grew up in Northern California studying International business from California State University Sacramento and a Master’s degree in Enology from the University of California Davis.  In 1995 she moved to BC to start Tinhorn Creek Vineyards. Over the next 20 years as winemaker was the first in Canada to use Stelvin screw top caps, expanded the marketability of Cabernet Franc and became a hub for South Okanagan events including a yearly concert series and the Oliver Festival of the Grape which she started with her husband, Ken.

In 2011 Sandra stepped into the CEO/President role at the winery and continued with innovative initiatives such as driving for BC’s first sub appellation—the Golden Mile Bench, establishing Tinhorn Creek as Canada’s only carbon neutral winery and winning Canada’s safest employer award for Hospitality and Canada’s Top 100 Powerful Women awards, both in 2016.

Tinhorn Creek’s major shareholders sold the winery in the fall of 2017 and Sandra and Kenn began anew, starting Elysian Projects a beverage and tourism consulting company.  Her desire to give a hand up to the beverage industry led her to create the annual business conference “Fortify” which helps small companies get better at human resource, marketing and financial issues.

Sandra is an active board member of the Tourism Industry Association for BC (TIABC) and is passionate about health and safety across the province.  She loves social media and created the #BCWineChat hashtag on twitter in 2011 which she still manages weekly, every Wednesday.

Bill Senghera – Treasurer

Business Consultant / Risk Manager, White Spot Restaurants Ltd.

Bill has worked with White Spot Restaurants for over 40 years and is there current Business Consultant/Risk Manager. He closely works with the franchisees, insurers and legal teams. As well Bill oversees the Health and Safety portfolio for the brand. Throughout the years Bill has lent his time and expertise to many non-profit organizations. He is Past President of Variety “The Children’s Charity” of British Columbia (January 2014-December 2015) and continues to serve on the board since 2009. Bill has also worked on committees with Go2 HR, including the Health and Safety Technical Advisory Committee for the Food and Beverage Sector, and the Technical Advisory Committee. Bill brings his expertise in board development, governance and strong interpersonal skills to the BCHF. He has received many awards with his work with Variety including 2010 Corporate Hero Award, 2015 Variety BC Barker of the Year Award and the 2016 Variety International Presidential Citation Award. During his spare time Bill spends time with his family, and enjoys traveling and golf.

Darcy Barish – Secretary

General Manager, A&W Root Beer Beverages

Darcy’s work in the food service industry began at a very early age, growing up in the founding family of Dickie Dee Ice Cream Ltd. Guided by his emerging passion for the industry, Darcy began his career with A&W Food Services of Canada Inc. right after graduating from the University of Manitoba with a Bachelor of Commerce (Hons.) degree, majoring in both Marketing and Small Business/Entrepreneurship. He has been with A&W for the past 21 years in various roles covering both the Marketing and Operations departments. He is currently the General Manager, A&W Root Beer Beverages.

Maik Uhlmann – Director at Large

Project Coordinator, Russell Hendrix, Vancouver

Maik has spent the past 20 years working in the Hospitality and Tourism sector. In 2016, he graduated with a Bachelor of Business Administration Degree (Honors) in Hospitality and Tourism Management from Okanagan College in Kelowna. As a recipient of the “Future Leader Award” from the BC Hospitality Foundation, Maik was made aware of the BCHF and decided to apply his skills and give back as volunteer for the past 4 years and, now a member of the Industry Advisory Council.

Maik is currently working for Russell Hendrix while studying towards the Project Management Professional (PMP) certification. Prior to Russell Hendrix, Maik worked for Cactus Club Café and Delta Hotels. He enjoys travel, reading, volleyball, and other outdoor activities.

Richard Dittmar – Director at Large

Trialto Wine Group, President & CEO

Richard has spent his entire career in the hospitality and wine & spirits industries. At a young age he started working at his family’s lodge in northern Ontario, later attending Ryerson University and going on to become Beverage Manager at Deerhurst Resort. His hospitality background gave him the opportunity to move to the wine and spirits sales over 30 years ago. 

Richard has been actively involved in a variety of industry associations and committees over the years.   Some of these include IVSA, Drinks Ontario and the LCBO’s We Care industry fundraising committee. The BC Hospitality Foundation is an especially important cause and something Richard has become passionate for. The industry advisory committee has provided a chance to understand the purpose and people behind the BCHF. The BCHF is a unique organization and a vital part of our hospitality industry. Richard is keen to increase his involvement in the BCHF and support the great work of the board and executive team. The BCHF is playing a critical role during the COVID-19 pandemic and Richard is committed to work hard to raise awareness and the ability to give back to those most in need.

Al Hudec – Director at Large

Partner, Farris

Al Hudec is a corporate/commercial lawyer with 40 years of experience. He is a frequent legal advisor to the BC wine industry, advising on winery purchase and sale transactions and industry regulatory matters.

Al is a founding member of the Canadian Chapter of ADIV, the International Wine Law Association (Association Internationale des Juristes du Droit de la Vigne et du Vin), a member of the American Association of Wine Economics and a member of the Canadian Association for Food Law and Policy.

Al speaks and writes frequently on issues relating to the Canadian wine industry. In addition to being a Member of the Bar in British Columbia and Alberta, he is also a Chartered Financial Analyst. Al splits his time between Vancouver and Oliver, BC

James Iranzad – Director at Large

Owner, Gooseneck Hospitality

A visionary armed with a passion for the hustle of small business, a lifelong love of good food and drink and a staunch belief in supporting local purveyors and suppliers, James Iranzad is a respected veteran of the Vancouver hospitality industry who first began affixing his indelible mark on the scene almost two decades ago. Born in Iran, James arrived on the West Coast by way of London, England, he graduated from UBC with a degree in Art History and Shakespearean studies and made his first foray into the industry as owner of Kitsilano establishments Abigail’s Party, Hell’s Kitchen and Flying Tiger. After savouring his first taste as an owner, James joined forces with acclaimed local bartender Josh Pape to found Gooseneck Hospitality and opened the first establishment under the brand’s umbrella in Gastown’s Wildebeest in 2012. The pair went on to launch Pizzeria Bufala in Kerrisdale in 2014, Kitsilano’s Lucky Taco in 2016, and Bells and Whistles in Fraserhood/Cedar Cottage in 2017.

Geoff Barlow – Director at Large

VP, Business Development, Direct Tap

A long term professional in the global logistics industry, with the past 13 years primarily focused on the beverage alcohol marketplace,  Geoff joined Direct Tap in 2021, providing diversified and in-depth experience in multi-modal freight, warehousing and distribution. He is a Canadian Institute of Traffic and Transportation (CITT) professional and has served on the CITT National Board. He currently holds executive roles on various community and industry committees and associations.

Geoff started off his working life working in the hospitality industry in various capacities and fully supports the great work of the BCHF and its support to the amazing people who work in the BC industry.

Debbie Morris – Director at Large

Executive – Hotel Association of Vancouver

Debbie brings a wealth of experience in the hospitality industry to her position as a BCHF Board Member.  She worked for Delta Hotels for over three decades, including a role providing support for the Regional Vice President.

Over the past 13 years, Debbie has assisted the Hotel Association of Vancouver Board of Directors and its 74 members.  She has been instrumental in ensuring the success of the Association’s Hotels to Help Lottery since its inception.  The annual lottery is an industry-run venture that donates all proceeds to the BCHF.

The Board benefits not only from Debbie’s expertise, but also from her longstanding relationships with many individuals and businesses in the local hospitality industry.

Dana Lee Harris Executive Director

Owner, Dana Lee Consulting Ltd.

When the Vancouver wine scene began to heat up in the eighties, Dana joined her father’s import wine agency, LCP Wines International. In 2002 Dana chose to take on a new and more challenging role, becoming the Regional Manager for Western Canada at Robert Mondavi.  In 2005 Dana started her own consulting business, bringing her skills and experience in public relations to businesses in the food and wine industry. She enjoys the multifaceted nature of her work, which includes planning winery events, preparing press releases, strategizing with clients, and communicating with members of the media. She is also a longtime member of the British Columbia chapter of Les Dames d’Escoffier and volunteers at the YWCA as a fitness instructor.When not working, Dana enjoys spending time with her husband Dean and his daughter Emma. She enthusiastically pursues outdoor activities such as golf, biking, walking, and hiking.

 Contact Dana –

Lucy Cayuela 

Business Administrator

Lucy is a lawyer with more than eight years of volunteer experience in strategic and governance areas in the Greater Vancouver Area. Lucy worked as an associate lawyer with the Maritime in Mexico for six years before relocating to BC. She was a legal assistant for seven years at the law firms Hartshorne & Mehl and Shapray Cramer in Vancouver. From 2004 to 2015, she focused on starting a family and caring for her two sons while actively volunteering in her sons’ Elementary school and taking key roles at the Carisbrooke Elementary Parent Advisory Council. A trustee and former chair of the North Vancouver District Public Library board, she developed fundraising strategies, reviewed board policies and worked on trustee orientation and recruitment parameters. She cemented her passion for the hospitality industry with a stage as a baker for two years with Cobs Bread.


Alan Sacks

Beneficiary Liaison

Before retiring Alan was the first Executive Director of the BCHF (2009-2016).

He has been involved in the Hospitality Industry his entire professional career.  Firstly, in Hotel Management both In the UK and Canada.  In Canada  he managed 3 Hotels for Delta Hotels & Resorts and  ultimately became their Corporate Director of Food and Beverage.

Since the early  90’s Alan has operated ABDM Enterprises a company focused on purchasing and procurement for the Hotel industry.  

He has taught in the Hospitality programme at Vancouver Community College and was involved for many years running the BC Hotels’ Association Charity Golf Tournament.

Alan enjoys travel, playing golf and tennis and is the besotted grand father of two gorgeous granddaughters.

Judy Arcand 

Fundraising and Volunteer Manager

Judy spent 8 years as the B.C./Yukon Chapter Director of the Children’s Wish Foundation of Canada before she joined Best Buy Canada as part of their Grand Opening Promotions’ team.  In 2004 she transitioned into the Alcohol Beverage industry undertaking a variety of dynamic regional and national Marketing and Event roles with top agencies the Mark Anthony Group, Select Wines & Spirits, and the Andrew Peller Import Agency.  In 2017 she started her own business: kape services, which offers Marketing, Event, & Administrative services to small business. She works with a variety of clients in diverse industries including Alcohol Beverage, Hospitality, Tourism, and Wellness.  She is a Board & Planning Committee Member with the Vancouver International Wine Festival & volunteers with the BCHF.  In her free time she can often be found spending time with family & friends, happily wandering around farmers’ markets, art galleries, wine events and more – all of which she loves to document on social media. She is thrilled to be working with the BC Hospitality Foundation. 


Annabel Aspler

Special Events Operations Manager

A self-described program perfectionist, logistics expert and deadline junkie, Annabel supports the BCHF in managing the Vancouver and Victoria annual Golf Tournaments, as well as BCHF’s inaugural 5K run around Deer Lake.  Annabel has over 25 year of large scale event and conference management, both as an independent consultant and through her Hospitality Industry Management roles.  Annabel has executed flawless events for a diverse selection of leading brands such as Telus, Lululemon, HSBC, Manulife Financial, KPMG, FIFA Women’s World Cup, Hockey Canada and the Chinese Embassy.

An Ontario transplant now firmly rooted in Vancouver, Annabel holds a bachelor’s degree in Arts & Psychology from Carleton University. In her few moments of downtime, she enjoys training for triathlons, running, traveling and spending time with her young son.

To contact Annabel, email her at